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7 Ways to grow your cleaning business in 2022

1. Employee retention goals: Continuous long-term employees are almost always a sign of a good company. People want to work for companies that treat them well and maintain a good client list. The benefits aren’t just for employees, though. When you have a consistent staff, it looks better to your customers and makes them feel more comfortable. They get to know your team and build relationships with them. And we all know what it takes to find, hire, and train new people. That makes employee retention an admirable goal for building service contractors. How can you accomplish this? Check out the articles here and here

2. Business growth goals: Sure, you may grow your business haphazardly or purely by chance. However, if you want purposeful growth, you need a way to measure your success, so you can determine what works and what doesn’t. What are your goals? Do you want to increase revenue by 15%? Or maybe 50%? Do you want to double or triple your client roster? What does growth look like for you? Take time and think about this because the answer isn’t always as straightforward as it might seem. “I want to run a million-dollar business” is not the same thing as “I want to achieve $100,000 in sales each month.” Read more about business growth here and here

3. Adding new products and services: This is always a fun one, and for building service contractors, the options are multitude. For example, do you want to add landscaping or offer LEED-certified services? Perhaps you want to provide more sustainable or green cleaning options to your products list. Like these other goals, you’ll need to determine what you want to add so you’ll know if you succeed or if you need to push yourself. For more, read the articles here and here.

4. Updated marketing/branding: Here’s another fun goal for building service contractors. Or maybe not. Some people love this part of running a business, while others would rather hire someone to deal with it. If you decide to update your marketing, be sure to set up a comparison to see how well it’s working. Check to see if your website is getting more views or more people contacting you for quotes. Look at your social media statistics to learn if more people interact with you. More importantly, check your numbers to see if any of this corresponds to an increase (or decrease) in revenue. Read more about marketing your business here and here.

5. Community engagement: Building service contractors don’t often end up in the public spotlight. Because of this, it can be easy to forget that, like any other business, yours is part of the community. Community engagement is indeed good for business. People respect and spend money with companies that give back to their community. More than that, though, it’s just the right thing to do. Read more about it here and here.

6. Customer retention: It may be exciting to bring new clients into the fold, but your existing customers are often your most significant source of income. You don’t have to spend the money marketing to them or hours going back and forth over the details of a contract. You don’t generally need to worry that they will bounce a check or skip an invoice. In other words, customer retention is a worthy business goal. Check the articles here and here to learn more.

7. Increase professional image: This may be both easier and more difficult than it seems. It is easy because sometimes it only takes a clean new polo shirt and name tags to appear professional. Difficult because a professional image is more than just the way your team dresses. A professional image also includes things like showing up on time, providing excellent customer service, responding to inquiries promptly, and providing high-quality work.

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