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How to Market Your Commercial Cleaning Business

Word of Mouth Marketing

Don’t confuse word of mouth with social media; they aren’t the same thing. Social media is just the vehicle that spreads word of mouth. Yes, today many of us communicate largely by text and tweet, so it follows that we might just lump word of mouth and social media into the same group. But they are largely different.

To start with, word of mouth won’t hurt your pocketbook, because you carry all that you need everywhere you go… it’s your mouth. All you have to do is open your mouth and talk to everyone everywhere you go. Online talk has not replaced face-to-face, human-to-human interfacing. After all, we humans are social creatures. If you talk up your cleaning business to family, friends, and strangers, your business will grow by leaps and bounds.

Chat up people at your day job, at your child’s soccer game, at the laundromat, at the health club, and at the yoga class. In other words, never miss an opportunity to talk about your cleaning business and the services you provide.

Reach Out Locally

Opportunities for networking these days are limitless, especially with social media everywhere you look. The choices for meet and greets are overwhelming, but don’t let that become a stumbling block for you. It’s not only important to know how to network, it’s important to know where. Sure, you can spend your valuable time going to every networking event out there, but you’ll have a more satisfying experience and build your cleaning business much more quickly by attending networking events that are related specifically to the cleaning business. Check with your local Chamber of Commerce for more information on local events that would most benefit you and your business. The Chamber of Commerce is always a good place to look for companies you can network with. The Chamber is always the source of member companies and events they are holding. They will promote your events and help you network for your cleaning business.

Take full advantage of Social Media

When I think of all the social media available to us these days, I sometimes feel overwhelmed. Since we live in a social media-saturated world, a good networking technique you can use to grow your cleaning business is to start a blog telling the world all about you and your business. The great thing about a blog is how it can help you network with the world.

Your blog will share your personal perspective on your business directly with your readers and provide them with a way to correspond with you via the comments section of the blog. This two-way communication builds connections and trust between you and your readers. The trust you build can lead to sharing your business with like-minded people in your profession. You don’t have to be an expert writer to make your blog a success, just write from the heart.

Don’t stop with blogging. Continue with other social media sites. Connect and network with Facebook — which is the top networking site used these days — post on Twitter and YouTube, too. Consider creating a LinkedIn account; it’s a great way to network with other professionals in your field and it’s one of the most popular professional social networking sites on the Internet. LinkedIn can be accessed in 20 different languages, so people all across the globe use it to connect and network.

Create your own website with one of the free website platforms. Fill your site with pictures and helpful content about your cleaning business. Invite other cleaning professionals to comment and share their knowledge, and don’t forget to ask for online reviews.

Set Your Networking Goal

Before you attend any networking event, take the time to decide what your goals are for the event. What are you hoping to get from it, what are you hoping to learn and accomplish? Do you simply want to meet other business owners in your area and get to know them? Do you want to get advice for your cleaning business or maybe find a mentor?

These are all good objectives, but your main objective, if you want to grow your cleaning business, should be to seek out and get to know other professionals in the cleaning business world. The best way to accomplish this goal is to put yourself in front of as many people as possible at any networking event you attend. This is the tried-and-true method for getting your business information and services out to the world.

Article written by Clean Boss

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